While there are a variety of reasons why a sales opportunity may fail, here are a few to begin with-

• Your salespeople do not actively listen to prospects- 

  Your salespeople are less likely to close sales if they talk more than they listen. That’s because active listening is the most effective technique for salespeople to overcome obstacles and propose the best product or service for the prospect.

• Not asking the right question-

  Your salespeople must know how to find a prospect’s wants and offer a proposal based on those needs in order to sell effectively. When a salesperson fails to ask questions and instead focuses on talking about the product or service, this does not happen. Their goal should be to convenience the prospect that making a purchase will help them overcome a specific problem, which can only be accomplished with a customised sales pitch.

• Lacking a sense of urgency-

  None of your efforts will be fruitful if the prospect does not feel compelled to buy your product right away. The right mix of time and demand is critical to your company’s success. The greater the sense of urgency, the higher the demand for your product. Rather than telling your prospect why they should buy your product or service, educate them on what they will benefit as a direct result of investing in your product or service. Salespeople often tend to forget to create a sense of urgency among the prospects, which leads to loss of sales.

• Your salespeople or team is not Driven-

  If your salesmen aren’t closing deals too often, there could be a more serious issue at hand. They may lack the motivation required to succeed in a sales position. A Drive salesperson will go to any length to persuade a prospect to accept his point of view and close the deal, and he is confident that if he doesn’t close the first sale, he will make the next one.

• Let Prospect decide Attitude-

  The salesman makes his own decision; that is, the prospect does not require that much quantity, quality, or merchandise; they even go so far as to advise them not to purchase beyond specified boundaries.

• Not educating the prospect much and trying to close the deal-

  Trying to close deals with potential customers without first educating them so that they can make an informed decision is a waste of time. Take the time to explain your product or service to them. The outcomes will be self-evident. It’s foolish to expect a prospect to buy your product or service straight away unless you have a thorough understanding of what you’re trying to sell them.

• Lack of trust building-

  A solid relationship improves your influence with the buyer, the buyer will be more open to your message, provide you access to important decision makers, and share sensitive information with you. That is why, before discussing your product, you must first establish a relationship with the buyer and gain their trust. Not building a solid foundation and trust among prospects could lead to a lost sale.

• Lack of Training-

  One of the major reasons for sales failure is lack of training and they might require training to (a) look for signs – facial expressions and those of speech (b) Look out for significant questions such as delivery time, discount on bulk qualities and special concessions (c) Pay attention to special requests (d) ask and check questions that will give pointers to the customer’s thinking process.

• Different types of Customer and ways of handling them-

  There are different types of customer from Friendly to egoistic to Professional. Identifying the right personalities and Handling them could be a tricky part for the sales employee but once done carefully could lead to closing the sales smoothly.

• Lack of Inadequate knowledge of Competition and Product-

  Not having enough product knowledge of the product and the competition could lead to loss of sales.

Always keep in mind that being unable to close is usually a sign of either an ineffective sales process or an individual without the requisite drive to succeed. Keeping this in mind, training your sales team has the potential to improve both the overall success of your organisation and the overall well-being of your sales reps.

It may even motivate individuals to expand their horizons, push above their limitations, and achieve new levels of achievement in their life. Training them would help identify the areas where the sales team is lacking and help improve those areas. Training has various benefits linked to it-

• It Can Improve Productivity
• Help close bigger deals
• Training Can Strengthen Your Organisation
• Training Can Improve Employee Satisfaction
• It can boost revenues
• Sales Training Can Help Improve Employee Communication Skills
• Training Can Inspire Creativity
• Leads to Improved understanding of the product and services

Keeping all these points in view one can say training plays an important role in any organization and LearnMaxPro is one such organization who aims to uplift the organisations through its various workshops and training sessions. Contact one of the top L & D agencies in India, LearnMaxPro, for any training and consulting purposes in the field of sales.