India is expected to be the world’s third-largest automotive market in terms of volume by 2026 and is currently valued at $118 bn. Despite the ongoing pandemic, the Indian auto industry has shown immense resilience and is facing the challenges posed by the pandemic head-on. And one such challenge faced by the automotive industry is related to customer experience as it’s the major area of concern at the dealership level. The level of customer satisfaction is influenced not only by the quantity of products sold but also by the quality of after-sales service provided by an organization. It’s easier to sell a new car to a customer who has already had a satisfactory experience with the brand/sales process and the dealer. It is no coincidence that, according to a survey by McKinsey, when buying a new car, the consumer’s experience with service is more decisive than the previous purchase. We have created a free Virtual Training Workshop on “WHY CUSTOMER EXPERIENCE TAKES BACK SEAT AT AUTOMOTIVE DEALERSHIPS” for your team of professionals in response to market requirements and a dynamic transformation in the methods of delivering top-notch experience to the customers.

A consistent and predictable experience creates customer confidence, which can lead to loyalty.

~Shep Hyken

KEY LEARNINGS:

• Customer Experience
• Challenges faced by Automotive Dealerships
• Sales Etiquettes
• Objection Handling