One of the most common concerns for automotive owners is finding affordable servicing and maintenance, as well as quality replacement parts and a service station close to their place of work or residence. If the automobile owner uses a Multi Brand service station to service their vehicle, they will spend 20% less than they would if they used an OEM. The Multi Brand service station makes use of OEM spares as well as excellent alternatives purchased from reputable providers. In India, multi-brand service companies are constantly investing in technology and manpower to up the skill and service levels in India. They are addressing this uncertainty in the unorganized realm by offering appointment-based service packages for periodic maintenance. They are also establishing customer confidence by offering affordable warranty-based service packages such as RoadSide Assistance (RSA) and Annual Maintenance packages.

In India, it has been observed that when the warranty on a new automobile has expired (usually after 4 years), around 65 percent of consumers shift to local repair workshops.

These local service workshops provide affordable auto services, convenience, and individual care. However, several crucial elements, such as service quality, original spare parts, and the mechanic’s technical competence, remain unknown. As a result, trust is a key consideration while receiving auto servicing at a local car service facility. This ambiguity in the unorganized domain is the target region for multi-brand service firms.

Thus, Customers now-a-days are pushing towards Multi Brand Service Stations because of the factors such as Servicing of any brand of car, Quality service through skilled and trained technicians, Availability of quality spares from reputed suppliers, on time delivery of the car post repairs, Repair over replacement and so on.