What is Digital Marketing?
It is a form of marketing where businesses promote their products and services through digital platforms like social media, emails, blogs and digital advertising. The process includes building a digital presence and setting up campaigns to target the right audience.
Constantly evolving field of Digital Marketing
Technology has been evolving at an unbelievable rate and will continue to do so in the upcoming future. With the evolution of technology, new platforms of marketing started to emerge. The future of Traditional and conventional Marketing seems bleak given the rate at which companies are moving toward Digital Solutions. With the help of Digital Marketing, Businesses can target very specific set of audience with a better conversion rate. It has become more than important for businesses to maintain a positive Digital Footprint in order to be accessible to their potential customers.
In addition, digital marketing is so wide-ranging that the skills needed are going to differ from employer to employer. The industry needs to frequently adapt to new strategies and best practices which makes the job a constant revelation. Marketers need to always be on their toes and informed about the latest happenings around the world.
Career in Digital Marketing
Deciding a career path is one of the most daunting decisions one ever has to make. You are suppose to choose something that has scope for growth in future and can provide a certain lifestyle you aim for while also keeping in mind you find that particular job interesting.
One of the reasons a digital marketing career is so exciting is that because the field is constantly evolving as different platforms are introduced. A Digital Marketer is always scoping out trends and seeing how they impact discoverability.
Building experience in digital marketing encompasses just about every facet of a brand’s presence online. As search engines roll out new updates, digital marketing specialists determine how they impact website rankings. Following that, entire Marketing team creates strategy.
Talking about career options in Digital Marketing, this field provides a plethora of options for those who want to work in this creative field.
Best part about Digital Marketing is it provides flexible Career options. You can either join a company as a permanent employee or work as a Freelancer with those skills. Let’s look at the career path trajectory of Digital Marketing.
Digital Marketing Freelancer-A freelance digital marketer is a self-employed individual who uses one or several marketing channels and techniques to help businesses promote their products and services. Freelance digital marketers typically specialize in one of the many digital marketing channels available. Instead of working with one company, they work with multiple clients and multiple projects according to their flexibility.
Account Manager-An account manager acts as a link between the company and the client. From managing the clients accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction. The main task of an Account Manager is to acquire new business along with maintaining the existing business. If you are applying for this position, make sure you have at least a couple of years of work experience in delivering client-focused solutions based on customer requirements.
Ad Specialist-Advertising specialists are tasked with managing and implementing advertising and marketing programs, product catalogs, external communications, and email campaigns. They coordinate and guide the creative services, media strategy, and social media management functions of the company. They are responsible for order entry, scheduling, and delivery of print, digital, and event campaigns. Additionally, they compile and submit reports to stakeholders. Also, they contribute to the daily operations and strategy of sales, client success, and advertising operations to ensure the set goals of services are met.
Performance Marketer-Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.
Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales.
Demand for jobs in Digital Marketing
The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion. There will be close to 6 billion internet users by 2027. The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career.
If you are a creative marketing professional who enjoys a fast-paced work environment, a digital marketing career might just be your calling. Building a career in such a highly competitive field demands you to be well-prepared with the right skill set. Take your preparation to the next level with online digital marketing courses at LearnMaxPro and start a successful digital marketing career!